The most trusted marketplace for exceptional horses.
Black Horse Market

Built for Horse Sellers

Sell Smarter.
Know What Buyers Want.

Connect with serious and verified buyers using our complete seller dashboard. Understand buyer demand, track your horse's performance, and use real marketplace data to make smarter selling decisions.

See How It Works

It only takes a few minutes.

A hand gently resting on a horse's muzzle

Single Listing

Early Access Special

$45$1

  • One horse
  • 90-day listing
  • Photos required
  • Video required
  • Video hosting included
  • Facebook Shareable
  • 30-day renewal available

Barn Account

$60/year

Multiple Horses — Manage your business

  • Unlimited horse listings
  • Business/barn profile
  • Logo and seller information
  • Social/profile links
  • Easier listing management
  • Seller verification eligibility

Simple & Straightforward

How Listings Work

List for 90 days, extend when you need more time, or re-list as NEW.

90 Days

Your listing stays active for 90 days, then automatically disappears from public search results.

90 Days Included

Re-list for $45

Bring your horse back for another 90 days and return it to the marketplace as NEW.

90 Days + New Status

Renew for $10

Need a little more time? Extend the existing listing for an additional 30 days.

+ 30 Days

One Dashboard
Start to Sold.

List Your Horse

Your listing stays active for 90 days.

We Market It Everywhere

For 90 days, we promote your horse across our social media platforms and drive buyers back to your listing.

Know Who You're Dealing With

Message buyers directly and get a feel for who you're really talking to before you invest your time.

See Buyer Reviews

Access buyer reviews to better understand who you're communicating with during the sale process.

Review the Interaction

During the sale process, sellers can leave reviews for potential buyers they interact with.

This Is What You Get

Your Seller Dashboard. Everything at a Glance.

Manage listings, messages, buyer activity, and performance from one place.

The Black Horse Market Seller Dashboard, showing active listings, total views, inquiries, saved horses, and recent listing activity

Listing Views

2,487

18%

Buyer Inquiries

37

12%

Video Views

146

24%

Search Matches

186

21%

Verified Seller

Build Buyer Trust.

Verified Seller status helps buyers feel confident about who they're dealing with. Complete your seller profile to become eligible for Verified Seller status on Black Horse Market.

Listing Management

You're Always in Control

From the moment your listing goes live to the moment your horse sells, you stay in control.

Justified Dream

2018 Quarter Horse Gelding

$78,000

Active

326

Views

18

Favorites

7

Messages

EditMark PendingMark SoldUnlist

Sell With More Confidence

Stop Guessing.
Know What Buyers Want.

Every view, search, video play, save, and inquiry tells you something. Black Horse Market helps you understand what buyers are responding to so you can make smarter decisions about how you market your horses.

Listing Views

0

18%

See how many buyers viewed your horse.

Buyer Inquiries

0

12%

Track direct buyer interest.

Video Views

0

24%

See how often buyers watch.

Search Matches

0

21%

See how often your horse appears in searches.

Seller Insight

Your horse appeared in 186 buyer searches this week.

Listings matching "Ranch Gelding" and "Trail Horse" are receiving increased buyer attention. If those disciplines accurately apply to your horse, updating your listing may help it appear in more relevant searches.

See How Seller Insights Work →

Know What Buyers Are Searching For.

Buyers tell us what they want every time they search Black Horse Market. We can turn that activity into useful seller insights.

Trending Buyer Searches

Ranch Gelding
286
Kid-Safe Horse
214
Reining Horse
167
Gelding Under $20K
141
Trail Horse
128

Example marketplace data

Demand Beyond Search Terms

Interest also shows up by breed, discipline, price range, age, and location — not just the exact words buyers type.

Ranch HorsesReining HorsesTrail HorsesQuarter HorsesPrice DemandRegional Demand

Bella

2019 AQHA Mare

24 Saves7 Buyer Conversations

Interested Buyer

“Hi, is Bella still available?”

View Conversation →

Buyer Interest

Know When Buyers Are Interested

See favorites and buyer messages as they happen — without exposing anyone's private information.

Listing Analytics

Understand how every horse performs.

Views, saves, inquiries, seller profile views, search appearances, search matches, and recent activity — all in one place per listing, including how buyers engage with your photos and video.

Video and photo engagement details will continue to expand over time.

  • Listing Views
  • Saves
  • Inquiries
  • Video Engagement
  • Seller Profile Views
  • Search Appearances
  • Search Matches
  • Recent Activity

Buyer interest in ranch geldings increased this week.

Your listing appears in searches for Ranch and Trail, but Trail Riding is not currently selected as a discipline. Consider adding it if applicable.

Listings with complete videos are receiving more buyer engagement in this category.

If you have video of this horse, consider adding it to your listing if accurate and available.

Smart Recommendations

Turn marketplace activity into better listings.

Recommendations are grounded in real buyer behavior, and only ever suggest changes that stay accurate to your horse.

Delivered Weekly

Stop Wondering How Your Listing Is Doing.

Get a clear weekly summary of buyer activity, listing performance, search demand, and opportunities to improve your horse's visibility.

Weekly Seller Report

Justified Dream

623

Listing Views

47

Video Views

19

Saves

8

Buyer Inquiries

186

Search Matches

Top Searches That Found Your Horse

Ranch GeldingQuarter HorseFamily HorseGelding Under $30K

Seller Insight

Buyer interest in ranch geldings increased this week. If Trail Riding accurately applies to this horse, adding it may help the listing appear in additional relevant searches.

Example marketing report — demo data only

Run Your Horse Business From My Barn.

Every seller tool lives in one place — the same My Barn every Black Horse Market seller already uses.

Seller Dashboard
My Listings
Drafts
Messages
Sold / Inactive
Seller Profile
Business Profile
Verification
Reviews
Points & Rewards
Account Settings

Why Sellers Choose Black Horse Market

Serious Horse Buyers

Reach people actively searching for horses, not a general classified audience.

Professional Horse Listings

Present your horse with strong photography, video, detailed information, and a polished listing experience.

Built for Horse Sellers

Manage listings, buyer messages, saved interest, and seller activity from tools designed specifically for the horse market.

More Insight Into Buyer Interest

See how buyers are discovering and engaging with your horses so you can make better selling decisions.

Your horse deserves more than another classified ad.

List where professional presentation, seller tools, marketplace analytics, and serious horse buyers come together.

Explore Seller Tools