Privacy Policy

We may collect information that you provide directly to us as well as information collected automatically when you use the Services.

Information You Provide

Depending upon how you use Black Horse Market, this may include:

• Name
• Email address
• Telephone number
• City, state, province, region, or country
• Account and profile information
• Barn, farm, trainer, breeder, or business information
• Profile photographs and business logos
• Horse listing information
• Horse photographs and videos
• Listing descriptions
• Pricing and sales information
• Auction information
• Messages or inquiries sent through the marketplace
• Customer service communications
• Information submitted in applications, including applications for programs such as the Champagne Collection
• Information you voluntarily provide through forms, surveys, promotions, or other features

Please do not submit sensitive personal information that is unnecessary for use of the marketplace.

Black Horse Market is a marketplace designed to connect horse buyers, sellers, trainers, breeders, barns, farms, auction companies, and other participants in the equine industry.

Certain information submitted by sellers is intended to be publicly displayed.

Depending upon your profile and listing settings, publicly displayed information may include:

• Seller or business name
• Profile photograph or logo
• City, state, province, or general location
• Telephone number, if you choose to make it public
• Website
• Social media links
• Seller biography or business description
• Horse listings
• Horse photographs and videos
• Asking price
• Horse location
• Seller verification status
• Other information you intentionally include in your profile or listing

Do not place information in a public profile or horse listing that you do not want publicly available.

Black Horse Market may provide privacy controls allowing certain contact information to remain private or allowing buyers to contact sellers through our messaging system.

Sellers may upload photographs and provide videos or video links for horse listings.

Listing photographs may be publicly displayed on Black Horse Market and may also be used as reasonably necessary to operate, display, promote, or market the listing and the Black Horse Market marketplace, subject to our Terms & Conditions and applicable listing terms.

Horse videos may be hosted by or embedded from third-party video services such as YouTube.

When you view an embedded video, the third-party video provider may collect information about your device, browser, and interaction with the video according to its own privacy practices.

When you visit or use Black Horse Market, certain information may be collected automatically.

This may include:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Search activity
• Search filters
• Approximate geographic location
• Date and time of visits
• Listing views
• Button clicks and other interactions
• Video interactions
• Session information
• Device identifiers
• Error and performance information

We use this information to operate the marketplace, understand how visitors use Black Horse Market, improve search results, detect problems, prevent fraud, improve security, and develop new features.

Black Horse Market may collect information about how users search for and interact with horse listings.

For example, we may analyze:

• Horse breeds searched
• Disciplines searched
• Price ranges
• Locations and search radius
• Age and height preferences
• Keywords
• Search filters
• Listings viewed
• Searches that return no results
• Listing engagement
• Video engagement
• Marketplace demand and trends

We may use analytics providers, including PostHog or similar services, to help us understand marketplace usage and improve the Services.

We may also use aggregated or de-identified marketplace information to understand equine-market trends, improve our business, create reports, or develop products and services.

Black Horse Market may use cookies, local storage, pixels, and similar technologies.

These technologies may be used to:

• Keep users signed in
• Remember preferences
• Maintain account sessions
• Provide marketplace functionality
• Measure site traffic
• Understand how features are used
• Improve search results
• Measure advertising or marketing performance
• Detect fraud or abuse
• Improve security

Your browser may allow you to block or delete cookies. Some portions of Black Horse Market may not function properly if required cookies are disabled.

Black Horse Market may provide artificial intelligence or automated features designed to improve the marketplace experience.

These may include:

• Natural-language horse search
• AI-assisted listing descriptions
• Search recommendations
• Listing categorization
• Content moderation assistance
• Fraud or spam detection
• Marketplace recommendations

Information you submit to an AI-enabled feature may be processed by Black Horse Market and service providers that help provide the feature.

We may use interactions with these features to improve the quality, safety, and usefulness of our Services.

Sellers remain responsible for reviewing and verifying listing descriptions and other content before publishing them. AI-generated content may contain errors and should not be treated as an independent representation, warranty, veterinary opinion, or guarantee regarding a horse.

Certain Black Horse Market features may allow users to provide search terms or listing information using voice input.

Depending upon how the feature is implemented, audio or a transcription of the audio may be processed by a service provider to convert speech into text or otherwise provide the requested feature.

We will use voice information for providing and improving the requested functionality and for other purposes disclosed at the time of collection.

Users may create accounts to access marketplace features.

Account information may be used to:

• Authenticate your account
• Manage listings
• Save searches
• Manage seller profiles
• Provide messaging
• Send account notifications
• Process purchases
• Prevent unauthorized access
• Provide customer support

You are responsible for maintaining the confidentiality of your account credentials.

Black Horse Market may allow buyers and sellers to communicate through an internal messaging system.

We may store and process messages transmitted through the platform as necessary to:

• Deliver messages
• Maintain message history
• Provide customer support
• Investigate complaints
• Detect spam, fraud, scams, or misuse
• Enforce marketplace rules
• Protect users and the integrity of the marketplace
• Comply with legal obligations

Users should exercise caution before sharing personal information with another marketplace user.

Black Horse Market may use third-party payment processors to process listing fees, memberships, upgrades, advertising, promotions, or other purchases.

Payment providers may collect information such as:

• Name
• Billing address
• Payment card information
• Transaction information
• Other information necessary to process a payment

Black Horse Market does not intend to store complete payment-card numbers on its own servers when payments are processed by a third-party payment provider.

Payment providers process information according to their own privacy policies and security practices.

We may use your email address to send account notifications, listing confirmations, listing expiration or renewal notices, buyer inquiries, seller messages, security notices, customer service communications, transaction information, marketplace announcements, and marketing communications where permitted.

You may unsubscribe from promotional email communications using the unsubscribe link provided in those emails.

Certain transactional, security, or account-related communications may still be sent while you maintain an account.

We use or may use third-party service providers to operate Black Horse Market.

These may include providers of:

• Website and cloud hosting
• Databases
• Authentication
• Payment processing
• Email delivery
• Analytics
• Video hosting
• Artificial intelligence
• Search
• Image storage and processing
• Customer support
• Fraud prevention
• Advertising and marketing
• Error monitoring
• Security

These providers may process information on our behalf as necessary to provide their services.

Our technology providers may change as Black Horse Market develops, and this Privacy Policy may be updated accordingly.

Black Horse Market may display advertisements, sponsored content, affiliate offers, or links to third-party products and services.

These may include services related to the equine industry, such as horse financing, equine insurance, transportation, veterinary or health-related services, tack and equipment, horse care products, auctions, and other equine businesses and services.

Black Horse Market may receive compensation when a user clicks an affiliate link, submits an inquiry, purchases a product or service, or completes another qualifying action.

Third-party advertisers or affiliate providers may use cookies or similar technologies to measure referrals and advertising performance.

Their collection and use of information is governed by their own privacy policies.

Black Horse Market may link to or integrate with third-party platforms such as YouTube, Facebook, Instagram, and other social media or online services.

If you interact with these services, the third party may collect information according to its own privacy policy.

Black Horse Market is not responsible for the privacy practices of third-party websites or services.

We may use collected information to provide and operate Black Horse Market, create and manage user accounts, publish and manage horse listings, connect buyers and sellers, provide search functionality, personalize marketplace results, process purchases, provide customer support, send account and service communications, improve marketplace features, analyze marketplace activity, develop new products and services, prevent spam and fraudulent activity, protect users, enforce our Terms & Conditions and marketplace policies, comply with legal obligations, and protect the rights, safety, and property of Black Horse Market and others.

We may disclose information to service providers performing services on our behalf, at your direction, when required or permitted for legal and safety purposes, or in connection with a business transaction such as a merger, acquisition, financing, reorganization, sale of assets, or similar transaction.

We may also disclose information when reasonably necessary to investigate fraud or illegal activity, enforce our agreements, protect users or Black Horse Market, comply with legal process, or establish, exercise, or defend legal claims.

Black Horse Market does not intend to sell users' personal information in exchange for money.

Certain advertising, analytics, affiliate, or tracking technologies may potentially constitute "sharing," "targeted advertising," or similar activity under some state privacy laws even when no money is exchanged for personal information.

Where required by applicable law, Black Horse Market will provide appropriate privacy choices regarding such activity.

Horse listings and seller profiles are designed to be discoverable by potential buyers.

Information intentionally posted publicly may be viewed by other users, shared through social media, indexed by search engines, copied or saved by third parties, or remain accessible after a listing is shared outside Black Horse Market.

Black Horse Market cannot control information that another person copies or republishes after it has been made public.

Sellers should carefully consider what information they include in public listings and profiles.

Black Horse Market uses reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, database, network, or Internet transmission can be guaranteed to be completely secure.

Users should use strong passwords, protect their account credentials, and notify us if they believe their account has been accessed without authorization.

We may retain information for as long as reasonably necessary to maintain accounts, provide the Services, maintain transaction records, resolve disputes, prevent fraud and abuse, enforce agreements, meet accounting, tax, and legal obligations, and protect the integrity and security of the marketplace.

Deleting a public listing does not necessarily result in the immediate deletion of all related records from backups, transaction records, fraud-prevention systems, or records we are legally required or reasonably permitted to retain.

Depending upon available account features, users may be able to:

• Update profile information
• Edit horse listings
• Remove horse listings
• Change contact information
• Change public profile information
• Manage communication preferences
• Request account deletion

You may also contact Black Horse Market to request assistance regarding your personal information.

We may need to verify your identity before completing certain requests.

Residents of certain U.S. states may have additional privacy rights under applicable law.

Depending upon your state of residence and whether the applicable law applies to Black Horse Market, these rights may include the ability to request access to personal information, correction of inaccurate information, deletion of certain information, a copy of certain information, information about how personal information is used or disclosed, or opt-out of certain sales, sharing, targeted advertising, or profiling activities.

Black Horse Market will process legally applicable privacy requests in accordance with applicable law.

We will not unlawfully discriminate against a user for exercising an applicable privacy right.

Some web browsers provide "Do Not Track" signals or other privacy preference mechanisms.

Because there is not a single universally accepted standard for all Do Not Track signals, Black Horse Market may not respond to traditional Do Not Track browser settings.

Where applicable law requires recognition of qualifying browser-based opt-out preference signals, such as Global Privacy Control, we will implement and honor those signals as required.

Black Horse Market is not directed to children under 13, and we do not knowingly collect personal information from children under 13.

If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

Black Horse Market contains links to websites and services operated by third parties.

We are not responsible for the content, security, privacy practices, or policies of third-party websites.

Users should review the privacy policies of third-party services before providing personal information to them.

We may update this Privacy Policy as Black Horse Market grows, adds features, changes service providers, or as legal requirements change.

The "Last Updated" date at the top of this policy will indicate when the policy was most recently revised.

If we make material changes, we may provide additional notice through the website, user accounts, email, or another appropriate method.

If you have questions about this Privacy Policy, Black Horse Market's privacy practices, or would like to submit a privacy-related request, please contact:

Black Horse MarketWebsite: BlackHorse.MarketEmail: hello@blackhorse.market

For privacy requests, please include "Privacy Request" in the subject line and describe the nature of your request.